5m wide storefront and 8m² interior space
Real Estate Shopfront
171 Yuyao Road, Shanghai, China
Level + Estate Real Estate
Commission - Completed 2017
Andrei Zerebecky, Claudia Colmo, Jianghao Cai
Level + Estate’s new representative office is located in an aging, neglected, commercial podium with residential high rise towers above. The facade of the podium is cluttered with a chaotic mess of signboards, animated LED texts ... Everyone is competing with one another for the attention of passing consumers. Our client also wanted to make an impact on the street and draw attention to their new representative office space. We advised them that trying to compete for attention with the existing neighbors by using these same tactics would not stand out – and in fact blend them into the background. Therefore, for the design of this project, we took the contrarian approach, proposing a palette of all-white materials both inside and out, to draw attention to their new location through a serene, monochromatic architectural gesture. Hence we’ve dubbed the project ‘White Noise’.